S4C - ‘The Voice’ Wales Campaign

Image of our projection campaign for S4C welsh language series of 'The Voice'.  This image shows digital image projected on to Caernarfon Castle.
 
  • Client: S4C

    Locations: 

    • Caernarfon Castle

    • Wrexham University

    • Swansea Castle

    • Cardiff Water tower

    Activation: Guerrilla Projection (Digital Out Of Home)

  • We partnered with S4C to promote their Welsh-language version of The Voice’ through an innovative projection campaign. Using advanced projection technology, we brought four major cities to life simultaneously, creating dynamic, eye-catching visuals that engaged local audiences. The campaign showcased our ability to deliver impactful immersive experiences in public spaces.

  • For this project, we created a live activation to promote S4C’s Welsh-language version of The Voice using cutting-edge projection technology. We brought four major cities to life with vibrant projections, capturing attention and generating excitement for the show. The aim was to create a memorable, visually engaging experience that raised awareness and built anticipation for the upcoming Welsh-language television event.

 
This image shows projection on Cardiff Tower that the team at Focal Studios completed for S4C', is it showcasing their new welsh language series of 'The Voice'.

We’re thrilled to have partnered with S4C to promote their new series, the Welsh language version of ‘The Voice.’ Our projection campaign brought four major cities to life showcasing our cutting-edge technology in a dynamic and engaging way.

It was an incredible opportunity to collaborate with such a respected brand, and we’re looking forward to the possibility of expanding our partnerships with leading media companies across the UK.

 
 
This image shows the projector light coming out of one of the vehicles we used to complete this activiation for S4C new welsh language series of 'The Voice'.

This project was a true testament to the power of creative collaboration, and as we look ahead, we’re eager to continue innovating and expanding globally, bringing our top-tier programming and forward-thinking digital advertising solutions to new audiences.

 

 

This project was a national campaign aimed at promoting Welsh heritage, with a particular focus on the rich historical sites of Wales. The initiative was carried out in collaboration with multiple partners, including Cadw, the Welsh Government’s historic environment service.

This multi-faceted partnership was crucial in ensuring that the activations, which were designed to engage the public, were executed flawlessly across the entire country.

The project involved complex logistics as it was simultaneously executed in both North and South Wales, with activations taking place at four major heritage sites.

To facilitate this, we organised two separate teams of creative technologists and projection hardware specialists, each stationed at different locations across the sites. These teams worked seamlessly together to ensure that the technology was implemented efficiently and that the activations were both captivating and informative for visitors.

From concept to execution, we ensured that every aspect of the project met the high standards set by all our partners. The close collaboration between our teams and partners was crucial to the campaign's success, resulting in a smooth and memorable experience for all involved.


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